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But why it has all but replaced a time-tested mating ritual remains a mystery.
Until we crack the courtship code, one thing's for sure: While tech isn't really the problem, it has certainly provided a solution.
The premise is simple; the practice, revolutionary.
"It's like being at a cocktail party or a coffee shop," says Tinder co-founder Justin Mateen of Tinder's way of mimicking real-life interactions. For the past week, I'd been evaluating guys on my commute (what's with all the facial hair?
He also has to be understanding if I’m unable to go with him and his friends to something where all the other girlfriends are going to be.
CEOs and co-founders also seem to be a bit more afraid of failure when it comes to relationships or even talking to the opposite sex.
With each profile, you can see shared friends and interests, browse photos and swipe left for "no," right for "yes." When two people say "yes" to each other, the magic happens: You're given the power to chat.
"The courtship culture is just much less aggressive here," acknowledges Colin Hodge, 28, CEO of Down, an app that lets users connect to date or "get down." He says that many men might find women in the Bay Area harder to approach, partly because there aren't as many of us to go around.
Kevin Lewis, an assistant professor of sociology at UC San Diego, blames the Bay Area's progressive gender norms, with men less likely to believe they need to make the first move.
Despite loads of single men, getting a date is a no-man's land. "I'd forgotten what it was like to be flirted with," says Kink and Code blogger Emma Mc Gowan, 27, who noticed it during a recent visit to New York.
"I can't get over how reflexively men flirt in New York." Forget flirting; it sometimes seems as if guys don't see gals, period. It's easy to blame smartphones for replacing the normalcy of spontaneous face-to-face interaction.